The Legend of the Baltimore Hon

Baltimore filmmaker and native son, John Waters, breathed new life into the fabled hairdos of yesteryear when he released the now-cult film Hairspray in the 1980s. The Tony Award-winning Broadway show of the same title brought additional fame to our city and to the infamous HON tradition. As the late 1950s came to a close, the females of America decided to break away from the traditional “soft look” hairstyles that were so widely promoted in film and on television (i.e. “Ozzie & Harriet”). Enter Jacqueline Kennedy and the airy bouffant (teased) hairdo of the 1960s. Boy, did this phenomenon catch on… especially in Baltimore. New heights (literally) were reached in the East Baltimore neighborhoods of Highlandtown, Patterson Park, Dundalk and Hampden.

In an effort to promote Baltimore Research using a different, yet stylish, creative platform; the research firm owners decided to co-brand with their home city and company namesake. It appears to be working. HON, the slang abbreviation for the better-known HONEY (term of endearment), is used by every social circle in Baltimore.

Get it Hon?